Advertising

The latest AI marketing developments in Advertising, curated and summarised daily. 103 stories

Search Engine Journal · 4h ago · Advertising

Meta's Expanded Crawling Rights Will Train AI Products Using Business User Content

Meta's updated terms now permit the company to crawl websites linked to business users and utilize that content to train its AI products. This significantly broadens the data collection rights beyond what was previously granted solely by advertisers.

For marketers: Meta's expanded crawling rights mean your business content, even if not directly used for ads, could be leveraged to train their AI models. This raises critical questions about data ownership and the unseen ways AI development impacts brand assets.

Single Grain · 9h ago · Advertising

Meta Advantage+ Integrates New AI Tools for Campaign Management

Meta Advantage+ has rolled out new AI-powered tools designed to enhance campaign creation and management, including AI-driven creative generation from static assets and product images. The platform is also testing agentic features like chat-based campaign builds, automated targeting and budget adjustments, and expanded audience discovery tools.

For marketers: Meta's aggressive integration of AI into Advantage+ signals a shift towards automated campaign planning and execution, pushing marketers to adapt their strategies to leverage these new capabilities while maintaining oversight on critical elements like budget and messaging.

Single Grain · 23h ago · Advertising

TikTok Search Ads Go Smart+: Automation & Advertiser Concerns

TikTok has launched Search Ads Campaign powered by Smart+, automating keyword selection, bidding, and budget management for search ads. This new AI-driven system aims to capture user intent more effectively, but raises concerns among advertisers about losing granular keyword control.

For marketers: TikTok's Smart+ automation for search ads means marketers must shift from keyword management to rigorous oversight of AI-driven spending and performance, treating the search term report as a critical weekly audit.

Adweek · Oct 15, 9:45 PM · Advertising

Kargo's AI Media Buying Pivot: Adapting to Evolving Advertising

Kargo's CEO, Harry Kargman, discusses how AI is fundamentally changing advertising and media buying strategies. The article explores the imperative for brands to adapt their approaches in response to these AI-driven shifts.

For marketers: AI is no longer a future concept but a present force reshaping media buying. Brands that fail to integrate AI into their advertising strategies risk becoming obsolete.

Search Engine Journal · Oct 15, 8:15 PM · Advertising

Beyond Clicks: Measuring PPC Value in the Age of AI

As buying journeys become more complex and influenced by AI, relying solely on click data for PPC measurement is insufficient. This article explores how to attribute value using conversion tracking, impression signals, and business records to gain a more complete understanding of campaign performance.

For marketers: AI is obscuring traditional attribution models, making it imperative to look beyond clicks and integrate conversion tracking, impression data, and business records to accurately measure PPC value.

MarTech Today · Oct 15, 12:45 PM · Advertising

Black Friday Google Ads: Seasonality Adjustments Backfire, Data Shows

Analysis of over 5,000 Google Ads accounts reveals that manual seasonality adjustments during Black Friday and Cyber Monday lead to higher CPCs and lower ROAS compared to letting Smart Bidding manage the period. This pattern has held true for three consecutive years, suggesting a flaw in how these adjustments interact with predictable, high-volume sales events.

For marketers: Relying on manual seasonality adjustments for predictable events like Black Friday is actively harming campaign performance, driving up costs and reducing returns. Instead of overrides, marketers should focus on AI-powered guardrails to optimize Smart Bidding during peak periods.

MarTech Series · Oct 15, 8:45 AM · Advertising

MNTN Integrates Tealium Data to Enhance AI-Powered CTV Targeting

MNTN has integrated with Tealium's customer data platform to feed first-party audience data directly into its AI-powered targeting technology, MNTN Matched™. This integration aims to provide MNTN's AI with richer signals for identifying high-converting households on Connected TV, improving campaign performance.

For marketers: By integrating first-party data from Tealium, MNTN is directly enhancing the quality of signals feeding its AI for CTV targeting, demonstrating how richer data inputs translate to demonstrably better performance outcomes in AI-driven advertising.

MarTech Series · Oct 14, 2:15 PM · Advertising

datafuelX Launches AI Marketplace for Cross-Platform Video Buying

datafuelX has launched DFX Marketplace, an AI-enabled platform designed to streamline the buying and selling of premium video advertising across both linear TV and streaming. The marketplace uses AI and automated workflows to connect buyers with publishers, simplifying cross-platform activation and optimization.

For marketers: The DFX Marketplace signals a significant AI-driven shift towards unifying linear and streaming video buys, promising greater efficiency and audience reach. Marketers should anticipate more intelligent, automated cross-platform planning and activation as AI agents begin to manage ad transactions.

Meta Engineering Blog · Oct 13, 6:15 PM · Advertising

Meta's GEM AI Model Unifies Ads Across Platforms for 18.9% Conversion Gains

Meta is scaling its Generative Ads Model (GEM) into a single, central foundation model that learns from all its ad platforms, moving beyond isolated optimizations. This unified AI approach leverages next-generation hardware and LLM-scale computation to deliver significant performance improvements across the entire ad ecosystem.

For marketers: Meta's shift to a single, cross-platform GEM foundation model signifies a major AI-driven evolution in ad delivery, promising substantial performance gains by unifying intelligence and compute. Advertisers should anticipate more seamless full-funnel optimization and deeper audience understanding as this centralized AI scales.

MarTech Series · Oct 13, 8:30 AM · Advertising

AI's Real Value in Advertising: Simplifying Execution, Not Just Smarts

While the advertising industry has focused on AI for smarter strategies, its true potential lies in simplifying campaign execution. AI-powered ad tech can streamline fragmented workflows, reduce manual reconciliation, and enable agencies to scale campaigns without increasing headcount.

For marketers: The focus on AI for 'smarter' marketing overlooks its power to drastically reduce operational friction. Agencies that leverage AI to simplify execution will gain a significant competitive advantage by freeing up resources and increasing campaign velocity.

MarTech Series · Oct 13, 8:30 AM · Advertising

Intent IQ's BidPulse Uncovers Identity Accuracy Gaps in Programmatic Ads

Intent IQ has launched BidPulse, a new methodology to measure the accuracy of online identifiers used in programmatic advertising. This tool aims to reveal significant gaps in how leading identity providers match users to devices, potentially leading to wasted ad spend due to misidentification.

For marketers: The rise of AI in advertising relies heavily on accurate identity resolution, and Intent IQ's BidPulse highlights a critical blind spot. Marketers must demand transparency in identity data to ensure AI-driven targeting and attribution aren't undermined by fundamental inaccuracies.

Meta Engineering Blog · Oct 12, 8:15 PM · Advertising

Meta Leverages Idle AI Capacity for Enhanced Ad Recommendations

Meta has developed a system that utilizes idle AI inference capacity to improve ad recommendations, allowing ad workload to expand into opportunistic resources without impacting core performance. This approach increases ad relevance for users and boosts advertiser outcomes by efficiently using existing infrastructure.

For marketers: Meta's strategy demonstrates how AI's underutilized inference capacity can be a powerful, cost-effective lever for improving ad performance. Marketers should anticipate similar AI-driven optimizations that enhance ad delivery without necessarily increasing ad spend.

Adweek · Oct 12, 11:45 AM · Advertising

Google AI Now Features Prescription Drug Ads

Google has begun testing the inclusion of prescription drug advertisements within its AI-generated answers. This move brings one of the most heavily regulated advertising sectors into the realm of AI-driven search results.

For marketers: The integration of prescription drug ads into Google's AI answers signals a significant shift in how highly regulated industries will leverage AI for advertising. Expect increased scrutiny and new compliance challenges as AI becomes a direct channel for sensitive product promotion.

Adweek · Oct 9 · Advertising

OpenAI Aims for Recurring Ad Revenue with Agency Partnerships

OpenAI is developing a sales structure for advertising on ChatGPT, mirroring the agency partner models of Meta and Google. This move aims to establish ads as a consistent revenue stream for the AI company by securing long-term media spend from agencies.

For marketers: OpenAI's push for recurring ad revenue via agency partnerships signals a significant shift in how AI platforms will monetize their user bases, potentially integrating AI-generated content directly into paid media strategies.

Search Engine Journal · Oct 8 · Advertising

Regulated Paid Media: AI Default Settings Risk Compliance

Advertisers in regulated industries face significant compliance risks due to AI's default settings on ad platforms. This article explores how to navigate both platform-specific and internal organizational AI concerns to ensure paid media campaigns remain compliant.

For marketers: The unchecked AI defaults in ad platforms are a compliance minefield for regulated industries. Ignoring these settings means risking regulatory penalties, not just suboptimal ad performance.

Search Engine Journal · Oct 8 · Advertising

Scale AI Video Ads Across TikTok, Reels & AI Search with One Storyline

This article outlines a strategy for small businesses to efficiently scale AI-generated video ads by using a single storyline across multiple platforms like TikTok, Reels, and AI search. The approach aims to maximize impact and reach by adapting content for diverse user experiences.

For marketers: AI's ability to generate a single, adaptable video storyline for diverse platforms like TikTok, Reels, and AI search presents a significant efficiency gain for small businesses. This approach democratizes scalable video advertising, allowing smaller budgets to compete with broader reach.

MarTech Today · Oct 8 · Advertising

Agentic Media Buying Needs Malware Guardrails, PropellerAds Warns

Agentic AI is rapidly moving into production for ad buying, with 66% of buyers increasing their focus on it. However, as these systems gain autonomy and human oversight shifts to checkpoints, a critical vulnerability emerges: the potential for malware to corrupt the data feeding these agents, leading to costly, albeit efficient, mistakes.

For marketers: The increasing autonomy of AI in media buying introduces a significant risk: if the data agents ingest is compromised by malware, they can become highly efficient at executing flawed strategies, bypassing traditional spend limits. Marketers must prioritize robust malware detection and data integrity checks to safeguard against these autonomous errors.

MarTech Series · Oct 8 · Advertising

FouAnalytics & fraud0 Automate Google Ads Refunds with AI

FouAnalytics and fraud0 have partnered to launch an AI agent that automatically recovers wasted ad spend for large advertisers on Google Ads. This new tool addresses the historical "black box" nature of Google Ads by enabling automated refunds for issues like invalid traffic, billing errors, and overcharges, which were previously difficult to track and reclaim.

For marketers: Advertisers can now leverage AI to automatically reclaim funds lost to invalid traffic and billing errors on Google Ads, a significant step towards greater transparency and accountability in a platform previously resistant to third-party measurement.

MarTech Series · Oct 8 · Advertising

DIG's IRMA Engine Partners with MarketLeverage for AI-Driven Campaign Execution

Digital Innovations Group (DIG) has partnered with MarketLeverage to integrate its AI-powered IRMA Engine platform for advertisers. The IRMA Engine acts as an AI campaign director, analyzing business objectives, target audiences, budgets, and timelines to recommend marketing strategies and execution plans across various channels.

For marketers: The integration of DIG's IRMA Engine with MarketLeverage signifies a move towards AI-driven, end-to-end campaign management, aiming to streamline the process from objective to execution for advertisers.

Adweek · Oct 8 · Advertising

AI's Erosion of Online Trust Drives Advertising Back to Physical Spaces

As AI increasingly undermines trust and traffic online, marketers are finding renewed value in out-of-home advertising. This shift occurs as consumers have fewer digital avenues to avoid advertising, making physical spaces a more captive environment.

For marketers: The growing distrust in online channels, amplified by AI's influence, is forcing a strategic re-evaluation of advertising spend. Out-of-home is re-emerging not as a supplement, but as a primary channel for guaranteed reach in an increasingly fragmented digital landscape.

Adweek · Oct 7 · Advertising

Amazon's AI Future: Buyers Fear Losing Control Amidst Black-Box Platforms

As advertisers increasingly adopt AI tools, Amazon's AI-driven future is raising concerns among buyers who fear losing control over their campaigns. The reliance on 'black-box' AI platforms creates apprehension about transparency and the ability to manage advertising effectively.

For marketers: The growing reliance on Amazon's AI-driven platforms, despite buyer apprehension about losing control, highlights a critical tension between automation and advertiser oversight. Marketers must navigate this evolving landscape, demanding greater transparency from AI tools to maintain strategic command.

MarTech Series · Oct 7 · Advertising

Olyzon Launches Agentic Orchestration Platform for Advertising

Olyzon has launched its agentic orchestration platform designed to streamline media budget management across various advertising channels, including CTV, YouTube, social, audio, and DOOH. The platform uses AI agents to automate the complex process of moving budgets between different platforms and partners, aiming to reduce manual effort and improve campaign optimization.

For marketers: The fragmentation of advertising, especially in CTV, is creating a significant operational burden. Olyzon's agentic approach promises to automate the 'integration layer' currently handled by humans, allowing marketers to focus on strategic decisions rather than manual budget allocation and campaign execution across disparate systems.

Adweek · Oct 7 · Advertising

Advertising's Crucial Role in Shaping an AI-Driven Future

An excerpt from Joe Marchese's 'Human Dot AI' argues that advertising will be instrumental in defining the trajectory of our AI-powered future. It suggests that the way we approach advertising in the age of AI will significantly influence its development and societal integration.

For marketers: The evolution of AI isn't just a technological shift; it's a narrative being written by advertisers. Our strategic choices now will determine how AI is perceived and integrated into society, making advertising a critical force in shaping this future.

MarTech Series · Oct 7 · Advertising

fullthrottle.ai® Turns Paid Engagement into Addressable Household Audiences

fullthrottle.ai® has launched Last Mile Audiences, a new capability that transforms engagement signals from paid search and social media into addressable household audiences. This allows marketers to extend their reach beyond the originating platform and activate these audiences across channels like Connected TV, online video, audio, and SmartMail.

For marketers: AI-powered audience extension is crucial for maximizing paid media ROI. By leveraging engagement signals to create addressable household audiences, marketers can ensure their initial ad spend translates into broader cross-channel impact, preventing valuable consumer interest from going untapped.

Search Engine Journal · Oct 6 · Advertising

OpenAI to Pilot Visual Ads Within ChatGPT Image Generation

OpenAI is preparing to test visual advertisements directly within its ChatGPT image generation feature in the U.S. This move is accompanied by updates to measurement tools, offering advertisers enhanced capabilities for evaluating campaign performance.

For marketers: AI-powered content generation is becoming a new frontier for advertising. Brands need to prepare for how visual ads will be integrated into AI-driven creative workflows and assess their impact on user experience.

MarTech Today · Oct 6 · Advertising

OpenAI Introduces Visual Ads to ChatGPT, Faces Bot Click Concerns

OpenAI is enhancing ChatGPT's advertising capabilities by introducing visual ads, aiming to expand conversion measurement and attract more third-party verification. However, recent analysis indicates a significant portion of ChatGPT ad clicks may originate from bots, raising questions about ad performance and ROI.

For marketers: While OpenAI's move to visual ads on ChatGPT offers richer creative potential, the platform's bot traffic issue presents a critical challenge for advertisers. Marketers must prioritize robust ad verification to ensure their spend isn't wasted on non-human engagement.

MarTech Series · Oct 6 · Advertising

Tealium Enhances AI-Driven Customer Journey Visibility with ChatGPT Ads

Tealium has integrated with ChatGPT Ads' Measurement Pixel and Conversions API to provide enterprises with better visibility into customer journeys influenced by AI. This addresses the significant signal loss experienced by businesses as consumers increasingly use AI agents for discovery and purchasing, enabling more complete measurement of acquisition, engagement, and conversion.

For marketers: As AI agents are projected to drive a substantial portion of e-commerce sales, the ability to accurately measure customer interactions within these AI-influenced journeys is becoming critical. Tealium's integration with ChatGPT Ads offers a vital solution to the blind spots created by traditional tracking methods in this rapidly evolving landscape.

Single Grain · Oct 6 · Advertising

Scaling AI Video Ads with Seedance and Meta Ads

This article outlines a playbook for growth and creative ops leads to scale AI-generated video ads using Seedance and Meta Ads. It details a pipeline for generating variants, packaging them for Meta placements, and implementing human review gates to ensure quality and brand safety before promotion.

For marketers: AI-powered creative generation, like Seedance, is shifting ad production from a bottlenecked creative process to a scalable, managed agent job, enabling a continuous feed of ad variants for testing and optimization on platforms like Meta.

Adweek · Oct 6 · Advertising

AI Agents Now Control Ad Spend, Sparking Industry Debate

AI is evolving beyond ad creation to making media buying decisions, prompting the advertising industry to debate how much autonomy these agents should have. The core issue revolves around establishing clear rules and governance for AI's increasing influence over ad budgets.

For marketers: AI agents are actively influencing media spend, shifting the power dynamics in ad buying. The industry must quickly define ethical boundaries and control mechanisms as AI takes a more direct role in allocating ad dollars.

Adweek · Oct 5 · Advertising

OpenAI Pilots Brand Safety Controls with DoubleVerify and IAS

OpenAI is actively testing brand suitability controls for its advertising, partnering with measurement firms DoubleVerify and IAS. This move aims to provide advertisers with greater assurance about where their ads will appear within OpenAI's ecosystem.

For marketers: As AI platforms like OpenAI open their doors to advertising, robust brand safety measures are critical. This pilot signals a proactive approach to building advertiser trust in emerging AI-driven ad environments.

TechCrunch AI · Oct 5 · Advertising

OpenAI Introduces Visual Ads Alongside AI Image Generation

OpenAI has launched a new advertising format that displays visual ads directly alongside the results of its AI image generation tool. Currently exclusive to users in the U.S., these ads appear after an image has been generated.

For marketers: AI-powered content creation platforms are becoming new ad inventory. Marketers need to consider how to integrate visual advertising within these emerging AI-driven user experiences.

MarTech Series · Oct 5 · Advertising

DV Launches ChatGPT Ad Attribution & Brand Suitability Pilots

DoubleVerify is enabling advertisers to measure the impact of ads on ChatGPT within their overall customer journey, alongside other marketing channels. They are also developing brand suitability pilots with OpenAI to assess and inform policies for conversational advertising.

For marketers: The integration of ChatGPT into attribution models signifies a crucial step in understanding AI-driven advertising's true ROI. Advertisers must now account for conversational AI's role in the customer journey to accurately assess campaign performance.

Adweek · Oct 5 · Advertising

TikTok's Pangle Ad Network Now Available to US Advertisers

TikTok has expanded its off-platform advertising network, Pangle, to US advertisers, reaching almost 400,000 apps, with a strong focus on gaming. The platform also now supports campaign creation through AI tools like Claude and Perplexity.

For marketers: TikTok's AI-powered ad tools and expanded Pangle network signal a significant shift towards AI-driven campaign management and broader reach beyond its core platform, challenging traditional ad network models.

OpenAI Blog · Oct 5 · Advertising

OpenAI Launches Visual Ads in ChatGPT, Expanding Advertiser Tools

OpenAI is introducing a new visual ad format within ChatGPT, signaling a significant shift in how brands can engage users directly within AI interfaces. This move is complemented by expanded measurement tools and partnerships to support advertisers.

For marketers: The integration of visual ads into AI chat interfaces like ChatGPT fundamentally alters the advertising landscape, demanding new creative strategies and measurement approaches to capture attention in conversational AI environments.

MarTech Series · Oct 5 · Advertising

Pixability Fights YouTube 'AI Slop' for Advertisers

Pixability has launched a new solution to help advertisers identify and avoid low-quality, AI-generated content, dubbed 'AI slop,' on YouTube. This addresses growing advertiser concerns about ad adjacency to generative AI content, with a focus on distinguishing high-quality AI content from that designed purely for advertising revenue.

For marketers: The proliferation of 'AI slop' on YouTube means advertisers can no longer assume brand safety without granular verification, as AI-generated content is increasingly blurring the lines between quality and ad-driven volume.

MarTech Series · Oct 5 · Advertising

Adtech's AI Boom: Can Infrastructure Costs Be Sustained?

The rapid integration of AI across adtech, from audience modeling to real-time optimization and creative generation, presents significant infrastructure challenges. Existing adtech platforms already demand massive I/O, compute, and storage, and AI intensifies these needs, making operational costs increasingly intertwined with product economics.

For marketers: The escalating infrastructure demands of AI in adtech are creating a critical economic bottleneck, forcing companies to re-evaluate the cost-effectiveness of AI adoption beyond its immediate capabilities.

MarTech Series · Oct 1 · Advertising

CommerceIQ Leverages AI for Chewy Ads Retail Media Management

CommerceIQ has expanded its AI-powered Retail Media Management platform to Chewy Ads, enabling pet brands to optimize bids, budgets, and campaign performance. This integration leverages agentic AI capabilities to improve discoverability, conversion, and sales within the competitive pet ecommerce market.

For marketers: AI is now a critical lever for navigating the increasingly complex and competitive pet ecommerce landscape, allowing brands to dynamically adjust media spend against fluctuating sales and promotional activity on platforms like Chewy.

Search Engine Journal · Oct 1 · Advertising

Google AI Pilot Payouts Vary Wildly, Publishers Unsure of Calculation

Google's AI contribution pilot is reportedly paying publishers vastly different amounts, with many participants unable to understand how their payouts are calculated. This lack of transparency raises questions about the effectiveness and fairness of AI-driven revenue models for content creators.

For marketers: The opacity of Google's AI pilot payouts highlights the immediate challenges in monetizing AI-generated content. Publishers are grappling with unpredictable revenue streams, underscoring the need for clearer AI monetization strategies and transparent reporting.

MarTech Series · Oct 1 · Advertising

Yext Acquires Flamel.ai, Integrating Local Paid Media into Agentic Marketing

Yext is acquiring Flamel.ai to integrate localized paid advertising execution across Google, Meta, and ChatGPT into its agentic marketing platform. This move aims to provide multi-location brands with a unified solution for both organic and paid visibility, enabling more data-driven ad spend decisions informed by local competitive landscapes and AI search performance.

For marketers: Yext's acquisition signals a critical shift towards unifying organic and paid local marketing efforts within AI-powered platforms. Brands can no longer afford to silo paid media from organic search and AI insights, as this integration promises to optimize visibility and customer acquisition across all digital touchpoints.

MarTech Series · Oct 1 · Advertising

Zefr & Reddit Partner for AI-Powered Brand Suitability & Insights

Zefr and Reddit have partnered to offer advertisers advanced AI-powered contextual intelligence for brand safety and suitability on Reddit's platform. This collaboration allows advertisers to move beyond basic content filtering and gain deeper insights into community conversations, enabling more precise targeting and increased confidence in ad placements.

For marketers: AI-driven contextual intelligence is now crucial for navigating the nuanced communities of platforms like Reddit, offering advertisers the precision needed to align campaigns with suitable conversations and unlock valuable inventory.

Search Engine Journal · Oct 1 · Advertising

LiveRamp Integrates First-Party Data with OpenAI for ChatGPT Ads

LiveRamp has deepened its partnership with OpenAI, enabling advertisers to leverage their first-party data through RampID within ChatGPT Ads. This integration offers enhanced targeting and bidding capabilities, allowing for more precise audience activation directly within the AI platform.

For marketers: The integration of first-party data into AI-powered advertising platforms like ChatGPT Ads signifies a critical shift. Advertisers can now directly influence AI-driven ad delivery, moving beyond generic AI capabilities to highly personalized campaigns.

Adweek · Sep 30 · Advertising

The Trade Desk's Decade: From Adtech Darling to AI-Powered Comeback

Ten years after its IPO, The Trade Desk faces challenges like slowing growth and partner departures, with its stock down significantly. The company is now heavily investing in AI to define its future and regain its footing in the adtech landscape.

For marketers: The Trade Desk's pivot to AI underscores the industry's urgent need to leverage artificial intelligence for growth and differentiation amidst market volatility. Advertisers must evaluate how AI-native platforms will reshape programmatic buying and measurement.

MarTech Series · Sep 29 · Advertising

StackAdapt's Innovation Forum 2026: AI's Transformative Role in Advertising

StackAdapt's upcoming virtual Innovation Forum 2026 will explore how artificial intelligence is fundamentally reshaping the advertising landscape. The event will showcase AI capabilities and innovations that are streamlining complex workflows, enabling marketers to focus more on strategy and business outcomes.

For marketers: AI is not just automating tasks; it's fundamentally altering advertising operations, connecting previously siloed functions and demanding a strategic shift from marketers to leverage its full potential.

Adweek · Sep 29 · Advertising

Advertisers Gain Direct Influence Over Amazon Alexa's AI Responses

Amazon has updated its AI assistant, Alexa, with new features like Alexa for Shopping and Alexa+, allowing advertisers to exert more direct control over the AI-driven shopping experience. This shift, announced at Amazon's UnBoxed event, signifies a new era of advertiser influence within voice commerce.

For marketers: Advertisers can now directly shape AI-powered voice commerce interactions on Alexa, blurring the lines between organic recommendations and paid influence. This presents a significant opportunity to embed brand messaging and drive purchases directly through AI assistants.

Adweek · Sep 29 · Advertising

Amazon Reimagines Ad Platform with AI Agents

Amazon is overhauling its advertising platform, replacing the traditional Ad Console with an AI-powered "Amazon Ads Agent." This shift signifies a move towards more intelligent, automated ad management on the e-commerce giant's platform.

For marketers: Amazon's pivot to AI agents for its ad platform signals a future where AI will increasingly automate complex campaign management, potentially democratizing sophisticated ad strategies but also demanding new skillsets for oversight.

Search Engine Journal · Sep 29 · Advertising

ChatGPT Ad CTR Exceeds 1% in 4 Markets, Excluding the US

A new report reveals that ChatGPT's ad click-through rates have surpassed 1% in four specific global markets, though the United States was not among them. The analysis also tracked shifts in the leading advertisers for ChatGPT.

For marketers: The AI-powered surge in ChatGPT ad performance outside the US highlights a significant regional disparity in AI adoption and advertising effectiveness. Marketers must investigate why US performance lags to avoid missing key growth opportunities in the evolving AI landscape.

MarTech Series · Sep 29 · Advertising

KNOREX Carves Out Publisher Monetization Unit AscendX for External Growth

KNOREX Ltd. is strategically carving out its publisher monetization subsidiary, AscendX, to be independently capitalized by external investors. This move aims to free up KNOREX's resources for its AI-driven programmatic advertising platform while allowing AscendX to pursue its commercial deployment with dedicated funding.

For marketers: The carve-out signals a strategic shift for KNOREX, prioritizing its AI-driven XPO platform by divesting its publisher monetization arm. This allows for focused investment in AI-powered advertising solutions while still benefiting from AscendX's growth.

Product Hunt · Sep 29 · Advertising

ZenABM Leverages AI for LinkedIn Ad Creation

ZenABM is a new platform that utilizes artificial intelligence to streamline the creation of LinkedIn advertisements. It aims to simplify the process of generating effective ad copy and creatives for the professional networking platform.

For marketers: AI-powered ad creation tools like ZenABM are democratizing sophisticated LinkedIn advertising, potentially lowering the barrier to entry for businesses looking to leverage the platform's B2B reach.

TechCrunch AI · Sep 28 · Advertising

Shopify Integrates AI Agents into Checkout for Automated Purchases

Shopify is now enabling browser-based AI agents to interact directly with its checkout process. With buyer authorization, these AI agents can update order details and complete purchases, streamlining the online buying experience.

For marketers: AI agents are moving beyond browsing to actively completing transactions, fundamentally changing the path to purchase. Marketers must consider how AI-driven automation will impact conversion rates and customer interaction at the point of sale.

Search Engine Journal · Sep 28 · Advertising

CallRail Integrates ChatGPT Ads for SMBs and Agencies

CallRail has launched an integration allowing small businesses and marketing agencies to measure the performance of their ChatGPT ad campaigns. This feature enables attribution of calls, texts, and forms to specific campaigns, sending conversion data to OpenAI and facilitating cross-channel performance comparisons.

For marketers: The ability to measure ChatGPT ad performance is a critical step in validating AI-driven advertising. Agencies and SMBs can now move beyond guesswork and demonstrate ROI from their AI ad spend, bridging the gap between AI experimentation and tangible business results.

TechCrunch AI · Sep 27 · Advertising

Google Tests Flipkart Purchases via Gemini and AI in India

Google is piloting a new feature in India that allows users to purchase select products from Walmart-owned Flipkart directly through its Gemini AI and AI Mode. This limited test, with a wider rollout anticipated in October, integrates e-commerce capabilities into conversational AI interfaces.

For marketers: AI is blurring the lines between search and shopping, with Google's Gemini now acting as a direct purchase gateway. This shift demands a re-evaluation of how brands ensure product discoverability and conversion within AI-driven commerce experiences.

Adweek · Sep 25 · Advertising

AI Ads Tested: Creative Capabilities Put to the Test

An AI-native creative suite, Higgsfield AI, partnered with Brandweek to test the creative capabilities of AI in advertising. This initiative aimed to move beyond theoretical debates and demonstrate AI's practical application in ad creation.

For marketers: The real-world testing of AI's creative output in advertising is moving beyond debate and into practical application. Marketers should monitor these trials to understand how AI is evolving to meet creative demands.

MarTech Series · Sep 25 · Advertising

Viant's Direct Access Now Supports Deal-Based CTV Buying

Viant has expanded its Direct Access product to include deal-based buying options for Connected TV (CTV) inventory, allowing advertisers to execute programmatic guaranteed and private marketplace deals. This move aims to provide a more direct and cost-efficient path to premium CTV inventory across major publishers, aligning with the growing shift of ad spend from linear TV to CTV.

For marketers: As CTV advertising matures and becomes a primary driver for new customer acquisition, Viant's expansion of deal-based buying through AI-powered programmatic channels offers a more streamlined and cost-effective way for brands to access premium inventory, directly addressing the evolving transactional needs of the CTV landscape.

MarTech Series · Sep 25 · Advertising

CallRadius Unveils AI for Google Local Services Ads Amid Performance Max Shift

CallRadius has detailed its patent-pending AI system designed to manage Google Local Services Ads (LSA), which are now integrating into Google Ads as Performance Max campaigns. The AI analyzes leads, budgets, and competitor activity, with an experienced human manager overseeing all changes to optimize performance.

For marketers: As Google consolidates LSA into Performance Max, AI-driven management systems like CallRadius's are emerging to navigate this complexity, highlighting the increasing need for sophisticated AI tools to manage evolving ad platforms.

Adweek · Sep 24 · Advertising

Apostra's Agentic Ad Layer: A Solution or a Symptom?

Apostra aims to introduce an 'agentic ad layer' to advertising, but the article questions whether this is necessary given the rise of open standards that could automate similar functions. The core tension lies in whether a new intermediary is needed when underlying technologies might already be addressing the problem.

For marketers: As AI agents become more capable, the advertising industry faces a critical juncture: will new platforms like Apostra emerge as essential intermediaries, or will open standards and AI itself render them obsolete by automating complex ad functions?

OpenAI Blog · Sep 24 · Advertising

ChatGPT Ads Launches in Southeast Asia & Taiwan

ChatGPT Ads has expanded its reach to Southeast Asia and Taiwan, offering eligible businesses new advertising opportunities. This expansion allows businesses to connect with audiences in over 60 countries.

For marketers: The rapid global rollout of ChatGPT Ads signals a significant shift in AI-powered advertising platforms. Businesses in these new regions must now consider how to leverage this AI tool to reach consumers effectively.

Search Engine Journal · Sep 23 · Advertising

ChatGPT Ads & GEO: Integrating Paid & Earned AI Visibility

OpenAI and Go Fish Digital explore the integration of ChatGPT ads with earned AI visibility and practical GEO measurement. The discussion focuses on how marketers can leverage these AI-driven channels and what testing strategies to consider next.

For marketers: The lines between paid and earned AI visibility are blurring, demanding new strategies for GEO measurement and campaign integration. Marketers must adapt to this evolving AI landscape to effectively capture audience attention.

MarTech Today · Sep 23 · Advertising

OpenAI Tests Third-Party-Style Tracking in ChatGPT Ads

OpenAI is reportedly testing a tracking system that uses a cookie to link user activity within ChatGPT to their browsing on external websites that utilize OpenAI's advertising pixel. This mechanism, similar to traditional third-party cookies, aims to connect ad interactions with later on-site behavior, potentially improving conversion measurement for advertisers.

For marketers: OpenAI's move to implement third-party-style tracking in ChatGPT ads blurs the lines between AI interaction and off-platform behavior, offering marketers a new, albeit potentially controversial, way to measure ad effectiveness within the AI ecosystem.

MarTech Series · Sep 23 · Advertising

EZ Texting Launches AI-Powered RCS Messaging for Small Businesses

EZ Texting has introduced AI-powered RCS Business Messaging, offering small and mid-sized businesses advanced communication tools that deliver significantly higher engagement than traditional SMS. This new platform enables branded sender identities, verified badges, interactive carousels, HD media, and smart automation, all while ensuring reliable delivery through SMS fallback.

For marketers: AI is democratizing enterprise-grade communication for SMBs, with RCS now offering a powerful, visually rich alternative to standard SMS that drives substantially higher CTRs and builds consumer trust.

Search Engine Journal · Sep 23 · Advertising

ChatGPT Ads Surge in Video Gaming Chats, Data Reveals

New data indicates a significant increase in ChatGPT advertisements appearing within video gaming conversations among US desktop users. This trend suggests a growing adoption of AI-powered advertising within niche online communities.

For marketers: The rapid integration of ChatGPT ads into highly engaged communities like video gaming chats signals a shift towards AI-driven conversational advertising. Marketers need to understand how these AI tools are being leveraged to reach audiences in more organic, yet pervasive, ways.

Adweek · Sep 22 · Advertising

AI Interactive Ads Bring Personalization to the Forefront

AI is enabling interactive ads where audiences can actively engage within the content, moving beyond passive consumption. This technology brings brands closer to a future of highly personalized marketing experiences at scale.

For marketers: AI-powered interactive ads are blurring the lines between content and consumer action, creating unprecedented opportunities for deep engagement and personalized brand experiences.

MarTech Today · Sep 22 · Advertising

IAB Standardizes AI Agentic Buying and Ad Measurement Contracts

The IAB is introducing new standards for AI agents to buy media and for advertising measurement contracts. The AAMP 3.0 framework, including OpenProposal, aims to automate the media buying process from advertiser brief to deal execution, allowing AI agents to evaluate more proposals efficiently while maintaining seller control.

For marketers: AI agents are poised to revolutionize media buying by processing proposals at scale, but marketers must ensure their strategies account for this shift towards automated, data-driven negotiations and away from manual proposal reviews.

MarTech Series · Sep 22 · Advertising

Ad prospecting CPMs drop 45% ahead of holidays, signaling AI-driven efficiency

AdRoll reports a significant 45% year-over-year drop in display prospecting CPMs for Q3 2026, with retargeting CPMs also declining. This AI-powered platform's data suggests a potentially lower-cost window for holiday advertising awareness building, even as consumer spending remains robust but price-conscious.

For marketers: AI-driven efficiency is driving down prospecting costs, offering a prime opportunity for marketers to boost holiday season awareness. This signals a shift where AI platforms are enabling more cost-effective reach, even with sustained consumer spending.

MarTech Series · Sep 22 · Advertising

Smartly Integrates with LinkedIn for AI-Powered B2B Creative at Scale

Smartly has integrated its AI-powered advertising platform with LinkedIn, enabling B2B marketers to leverage LinkedIn's audience insights with Smartly's creative and performance intelligence. This collaboration aims to help marketers deliver more personalized and effective creative content across the B2B buying journey, accelerating video production and optimizing ad outcomes.

For marketers: AI-driven creative personalization is becoming essential for B2B marketers navigating complex buying groups. This integration allows for the rapid generation and optimization of tailored ad content at scale, directly addressing the need for nuanced messaging on platforms like LinkedIn.

MarTech Series · Sep 22 · Advertising

AI Enhances Media Planning by Integrating Real-World Context

Artificial intelligence is moving beyond audience targeting to revolutionize media planning by integrating real-world context. AI helps advertisers connect campaign objectives with crucial factors like location, timing, audience movement, and real-world behavior, offering a more holistic approach than audience data alone.

For marketers: AI's ability to analyze real-world context is unlocking a new layer of media planning, allowing campaigns to align with the 'when, where, and why' of audience relevance, not just the 'who'. This shift demands a strategic re-evaluation of how campaign objectives are translated into contextual media activations.

MarTech Series · Sep 21 · Advertising

Quartile Integrates Advertising into ChatGPT

Quartile has become a technology partner enabling advertisers to run campaigns within ChatGPT, leveraging the platform's massive user base for product discovery. This partnership expands Quartile's AI-powered advertising capabilities into conversational AI environments, allowing brands to reach consumers during their decision-making process.

For marketers: The integration of advertising into conversational AI platforms like ChatGPT signifies a major shift in how brands can intercept consumers at the point of discovery. Marketers must now consider how to effectively engage users within these new AI-driven conversational interfaces.

MarTech Series · Sep 21 · Advertising

Topsort's Universal Ads Extend Retailer Commerce Media Offsite

Topsort has launched Universal Ads, a new channel enabling retailers and marketplaces to expand their advertiser campaigns beyond their own platforms to CTV, streaming, and digital inventory from major publishers. This AI-native infrastructure allows businesses to activate existing advertiser demand across more consumer touchpoints, including premium video, without requiring catalog synchronization.

For marketers: AI-powered commerce media is breaking free from owned surfaces, allowing retailers to leverage existing advertiser demand across premium video and streaming. This signals a shift towards more integrated, AI-driven advertising strategies that capture consumer attention wherever it moves.

Adweek · Sep 18 · Advertising

Google's AI Tools & Retail Ad Revenue Growth

This retail roundup highlights Google's introduction of new AI tools for the sector, alongside Kroger's significant growth in ad revenue. The article also touches on leadership changes and predictive analytics initiatives at other major retailers.

For marketers: Retailers are increasingly leveraging AI not just for operational efficiency but also to bolster advertising revenue streams, signaling a shift in how they monetize customer data and engagement.

MarTech Series · Sep 18 · Advertising

Vibe Enhances CTV Platform with AI & API Access for Performance Marketers

Vibe has expanded its connected TV advertising platform, allowing performance marketers to launch and manage campaigns via AI assistants like ChatGPT, APIs, or their own applications. This move aims to streamline CTV campaign operations, mirroring the agility of paid social by integrating with existing workflows and tools.

For marketers: Vibe's integration of AI and API access signals a critical shift in CTV advertising, moving beyond traditional interfaces to meet performance marketers where they are. Expect more platforms to offer AI-driven automation and external integration to handle complex, scaled campaign deployments.

MarTech Series · Sep 18 · Advertising

Viamedia.ai Launches Omnichannel OS Uniting Ad Supply, Demand, and Intelligence

Viamedia.ai has launched a new 'local-first omnichannel operating system' that unifies its advertising supply, demand, and intelligence assets. This platform aims to simplify the fragmented media landscape by offering tools for planning, purchasing, and activating omnichannel campaigns, supported by first-party audience intelligence.

For marketers: Viamedia's integrated approach, powered by AI-driven intelligence, signals a move towards more unified and data-informed advertising operations. Marketers should evaluate how such platforms can streamline cross-channel execution and leverage first-party data for better campaign performance.

MarTech Series · Sep 17 · Advertising

Pinterest Launches Visual Search Ads for AI-Powered Performance Marketing

Pinterest is introducing Visual Search Ads, a new performance advertising solution that leverages AI-powered visual search to connect brands with consumers at key decision-making moments. This offering allows advertisers to bid for prominent placement within visual search results, driving high-intent users directly to their websites.

For marketers: As AI increasingly powers how consumers discover and decide, Pinterest's Visual Search Ads signal a shift towards visual-first performance marketing, demanding strategies that integrate with AI-driven discovery rather than relying solely on keywords.

Search Engine Journal · Sep 16 · Advertising

Google UCP Update: Cart Transfer & YouTube Ads Beta Rollout

Google is enhancing its Merchant Center with a new cart transfer feature, allowing users to move items from Google Shopping directly to a merchant's site for checkout. This update also includes a beta for YouTube ads and broader AI-driven insights for merchants.

For marketers: Google's push for seamless cart transfer and expanded YouTube ad capabilities signals a strategic move to leverage AI for smoother e-commerce journeys and richer ad formats, directly impacting how merchants can capture and convert shopper intent.

Adweek · Sep 16 · Advertising

Goodwipes Spoofs OpenAI's Astra Ad with AI-Generated 'Asstra' Campaign

Goodwipes has launched a humorous advertising campaign called 'Asstra,' which cleverly spoofs OpenAI's Astra AI assistant. Developed rapidly using AI, the campaign directly references and parodies the tech giant's AI advancements with a playful, product-focused twist.

For marketers: AI is no longer just a tool for efficiency; it's becoming a creative partner for brands to generate viral, attention-grabbing campaigns that tap into cultural moments and competitor narratives.

Adweek · Sep 16 · Advertising

AI-R Studio Triumphs at Higgsfield's AI Adathon Competition

AI-R Studio has been named the winner of Higgsfield's AI Adathon competition. The announcement was made during Brandweek 2026, highlighting advancements in AI-driven advertising solutions.

For marketers: The AI Adathon win signals a growing recognition of AI's creative and strategic potential in advertising. Expect to see more AI-powered campaigns emerge as platforms and agencies push the boundaries of what's possible.

Search Engine Land · Sep 16 · Advertising

OpenAI Introduces Conversational Ads and AI Campaign Creation

OpenAI is transforming ChatGPT into an advertising platform by introducing 'Sponsored Agents,' allowing users to engage in direct, labeled conversations with businesses after seeing an ad. This feature enables follow-up questions and seamless transitions to advertiser websites, while new AI-powered tools in Ads Manager simplify campaign creation and analysis through natural language prompts.

For marketers: AI is fundamentally reshaping ad interactions, moving beyond passive display to active, conversational engagement. Advertisers must prepare for a future where campaign creation and optimization are increasingly driven by AI, demanding new approaches to creative and strategic planning.

Search Engine Land · Sep 16 · Advertising

Google Boosts Agentic Commerce Tools for Holiday Shopping

Google is enhancing its AI-powered commerce tools to help retailers connect with shoppers using AI for product research and purchases. Updates include AI performance measurement, integrating its Business Agent into YouTube ads for direct Q&A, and expanding its Universal Commerce Protocol for AI agent transactions.

For marketers: Google's proactive expansion of agentic commerce tools signals a significant shift towards AI-driven shopping journeys, making conversational AI integration on platforms like YouTube crucial for capturing holiday season demand.

MarTech Series · Sep 16 · Advertising

Agentic AI is Now Driving Media Buying: The Shift to Autonomous Systems

Agentic AI is no longer theoretical in media buying; autonomous systems are now making real-time bidding and budget allocation decisions with minimal human oversight. The challenge for marketers is to implement these powerful systems responsibly and effectively, focusing on system oversight rather than manual trafficking.

For marketers: The rapid deployment of agentic AI in media buying outpaces existing governance, creating an urgent need for accountability checks on autonomous decisions. Marketers must shift from manual campaign management to overseeing AI systems that operate at speeds far beyond human review.

Search Engine Land · Sep 15 · Advertising

Google Ads AI: Trust but Verify Automation, Says Expert

While Google Ads' automated campaign tools can uncover new opportunities, advertisers should not blindly trust AI optimization over strategic planning. Mike Ryan emphasizes a 'trust but verify' approach, urging close monitoring of AI-driven campaigns, including search terms, to ensure alignment with business goals.

For marketers: Google Ads' AI automation can expand reach but may misinterpret business context, leading to unintended consequences like bidding wars. Marketers must actively verify AI outputs against strategic objectives, not just assume optimization equals success.

MarTech Today · Sep 15 · Advertising

3 Ways to Safely Deploy AI in Live Ad Accounts

Recent AI 'agent' failures highlight the need for caution when using AI in live ad accounts. Instead of asking if you trust AI, focus on building safety mechanisms by defining what AI can see, what it's allowed to do, and how its work is reviewed, mirroring how you'd vet human collaborators.

For marketers: The uncontrolled behavior of AI agents in production environments demands a shift from abstract trust to concrete safety protocols. Marketers must implement rigorous controls around AI's access and actions in live ad accounts to mitigate financial risk.

MarTech Today · Sep 15 · Advertising

ChatGPT Ads: A Tactical Play Amidst AI Platform Competition

While ChatGPT Ads present a tactical marketing opportunity, the platform itself faces significant long-term challenges against competitors like Gemini, which benefits from Google's vast distribution. The AI landscape mirrors past browser wars, with ChatGPT resembling an incumbent struggling for dominance against an ecosystem-integrated rival.

For marketers: The AI platform war is fundamentally a distribution battle, and ChatGPT's current advertising offering is a tactical play that risks becoming obsolete as rivals leverage their existing ecosystems for user acquisition.

Search Engine Journal · Sep 15 · Advertising

ChatGPT for Sales: Brands Explore Ads & GEO for Revenue

A webinar will explore how businesses can leverage ChatGPT to sell products and generate leads. This session focuses on practical strategies for brands to drive revenue through advertising and geo-targeting within the ChatGPT platform.

For marketers: Brands are actively seeking new revenue streams within generative AI platforms like ChatGPT, signaling a shift towards AI-powered advertising and lead generation beyond traditional search engines.

MarTech Series · Sep 15 · Advertising

Shopify President Harley Finkelstein Joins StackAdapt as Strategic Advisor

StackAdapt, an AI-powered advertising and orchestration platform, has appointed Shopify President Harley Finkelstein as a strategic advisor. Finkelstein will leverage his extensive experience in scaling technology companies to guide StackAdapt's global growth and platform expansion.

For marketers: The appointment of a high-profile leader from Shopify signals StackAdapt's ambition to further integrate AI into its advertising solutions and challenge established market players. Marketers should watch how this strategic alignment impacts the evolution of AI-driven ad tech.

Search Engine Land · Sep 15 · Advertising

3 Ways to Safely Deploy AI in Live Ad Accounts

Recent AI safety concerns highlight the risks of deploying AI agents in live ad accounts. Optmyzr proposes a framework for trusting AI by asking not if you trust the AI, but how you can trust it, by defining its data access, operational permissions, and oversight mechanisms.

For marketers: The uncontrolled deployment of AI agents in live ad accounts poses significant financial risks. Marketers must shift from abstract trust to granular control, defining what AI can see and do, to mitigate potential 'off the rails' scenarios.

Search Engine Journal · Sep 15 · Advertising

ChatGPT Ads: Don't Shift Paid Search Budget Without Answering 5 Key Questions

This article advises marketers to define a clear role, budget source, and success metrics for ChatGPT ads before reallocating funds from established paid search campaigns. It emphasizes that ChatGPT advertising is distinct from traditional paid search and requires careful strategic planning.

For marketers: AI-driven advertising platforms like ChatGPT are not a direct replacement for paid search; they demand a separate strategic framework. Shifting budget without understanding ChatGPT's unique value proposition and performance benchmarks risks undermining existing, proven paid search ROI.

MarTech Series · Sep 15 · Advertising

Mediaocean Launches AI Ventures to Scale Ad Tech Startups

Mediaocean has launched Mediaocean AI Ventures to invest in and scale AI startups transforming the advertising industry. This initiative aims to bridge the gap between AI innovation and enterprise adoption by providing capital and direct access to Mediaocean's extensive industry network and NIVO AI framework.

For marketers: The AI revolution in advertising isn't just about building new tools; it's about scaling them. Mediaocean's new venture signals a critical industry focus on overcoming adoption hurdles for AI-powered ad tech.

MarTech Series · Sep 15 · Advertising

Conversational AI Turns TV Ads into Real-Time, One-to-One Viewer Engagements

New conversational AI technology transforms traditional TV commercial breaks into interactive, one-to-one viewer engagements. Viewers can now converse directly with AI agents embedded in broadcast and streaming content, asking questions, receiving recommendations, and taking actions in real-time.

For marketers: Conversational AI is evolving passive TV advertising into dynamic, personalized experiences that bridge the gap between viewing and immediate action, offering unprecedented real-time transactional data and utility for brands.

Search Engine Land · Sep 14 · Advertising

Microsoft Advertising Mandates Transparency for AI-Generated Ads

Microsoft Advertising is implementing new rules requiring advertisers to disclose the use of AI in ad creation or material alteration. The platform emphasizes that AI usage does not exempt marketers from transparency, consent, or deceptive content regulations, holding them responsible for compliance with all applicable laws.

For marketers: Microsoft's new AI ad guidelines signal a clear industry shift towards mandatory transparency for synthetic content; failing to disclose AI's role in ad creation could lead to rejection or removal, regardless of the ad's quality.

Search Engine Land · Sep 14 · Advertising

ChatGPT Ads: A Strategic Play Amidst AI Platform Shifts

Despite ChatGPT's flattening user growth against competitors like Gemini, its advertising platform presents a unique opportunity for marketers. The article draws parallels to historical browser wars, suggesting ChatGPT occupies a similar position to early market leaders facing ecosystem-backed challengers.

For marketers: The AI platform war is creating distinct advertising opportunities, with ChatGPT's incumbent status offering a valuable, albeit potentially transient, channel. Marketers should evaluate its ad potential now, recognizing the shifting landscape driven by ecosystem integration.

Adweek · Sep 11 · Advertising

AI Buying Platforms to Command 27% of US Ad Spend by 2030

A new report forecasts that AI-powered buying platforms will manage a significant 27% of U.S. advertising spend by 2030. This projection comes as the global ad market is expected to reach $1.3 trillion by the end of the current year.

For marketers: The rapid ascent of AI buying platforms signals a fundamental shift in ad operations, with AI poised to control over a quarter of U.S. ad budgets within the decade. Advertisers must prepare for a future where AI dictates a substantial portion of media investment and execution.

MarTech Series · Sep 11 · Advertising

Dolby OptiView Enhances Fan Engagement with AI and Dolby Vision

Dolby Laboratories is upgrading its live sports platform, Dolby OptiView, with new AI-driven insights to better understand and boost fan engagement. The platform will also integrate Dolby Vision for enhanced visual quality and offer more flexible advertising options.

For marketers: AI-powered fan engagement tools like Dolby OptiView are becoming crucial for sports marketers looking to deepen audience connections and unlock new monetization streams in a fragmented media landscape.

MarTech Series · Sep 11 · Advertising

Adform Partners with OpenAI for ChatGPT Ads Launch in Europe

Adform has been selected as a technology partner for the European rollout of ChatGPT Ads, allowing European brands and agencies to access this new advertising environment. This expansion offers advertisers the chance to gain early insights from a platform already live in over 40 markets, connecting this emerging channel with their broader customer journeys.

For marketers: The integration of ChatGPT Ads via Adform signifies a crucial step in bringing AI-driven conversational advertising to European markets, presenting an early-mover advantage for brands looking to capture consumer attention during decision-making processes.

MarTech Series · Sep 11 · Advertising

Magnite & ITN Launch Agentic AI for Local Linear TV Buying

Magnite and ITN are expanding their partnership to introduce an industry-first agentic AI solution for local linear TV advertising. This integration automates the buying process, reducing it from weeks to hours by enabling real-time activation and optimization of inventory and advanced audiences.

For marketers: Agentic AI is poised to dramatically accelerate local linear TV buying, bridging the gap between traditional and digital-first buyers by streamlining planning and execution. This advancement signals a significant shift towards AI-driven efficiency in a historically manual advertising sector.

Search Engine Land · Sep 10 · Advertising

Amazon DSP Pilots ChatGPT Ads, Bridging Conversational AI and Ad Buying

Amazon is integrating ChatGPT advertising inventory into its Demand-Side Platform (DSP), allowing advertisers to buy ads within the chatbot through Amazon's managed service. This pilot program, currently U.S.-limited, offers a new avenue for brands to reach users in conversational AI environments, with ads appearing as text and image units beneath ChatGPT responses.

For marketers: The Amazon DSP pilot for ChatGPT Ads signifies a major step in monetizing conversational AI, offering advertisers a familiar buying interface for a novel ad channel. This integration highlights the growing convergence of large ad platforms with emerging AI-driven consumer touchpoints.

Search Engine Land · Sep 10 · Advertising

OpenAI Restricts Rival AI Ads in ChatGPT, Tightens Platform Control

OpenAI is reportedly blocking advertisements for rival AI image and audio generation tools within ChatGPT, signaling a move to control its advertising platform and protect its own emerging AI capabilities. This restriction impacts companies like Adobe and highlights the growing tension between AI platforms as both distribution channels and direct competitors.

For marketers: OpenAI's move to restrict competitor ads within ChatGPT creates a walled garden, potentially limiting acquisition channels for rival AI tools while OpenAI leverages its platform for its own product promotion.

Search Engine Journal · Sep 10 · Advertising

Retain PPC Control Amidst Platform Automation

This article addresses how advertisers can maintain control over their accounts as platforms increasingly automate PPC campaigns. It suggests implementing transparent reporting, brand-safe creative guidelines, and strategic campaign structures to ensure performance without losing oversight.

For marketers: As AI automates PPC, the challenge shifts from manual optimization to establishing robust guardrails. Advertisers must proactively build systems for transparency and control to prevent AI from dictating brand strategy.

Adweek · Sep 10 · Advertising

Amazon and OpenAI Partner to Monetize ChatGPT Users

Amazon is collaborating with OpenAI to help advertisers integrate their offerings into ChatGPT's AI answer engine. This partnership aims to leverage Amazon's advertising expertise to monetize OpenAI's growing user base.

For marketers: The integration of Amazon's ad tech into ChatGPT signals a significant shift in how AI-driven conversations will be monetized, creating new avenues for advertisers to reach users directly within AI interfaces.

MarTech Series · Sep 10 · Advertising

Viamedia.ai Expands Addressable TV Targeting to Broadcast Inventory

Viamedia.ai has joined Go Addressable, a trade group focused on advancing addressable TV advertising. This move makes Viamedia's patented TV targeting technology accessible to broadcasters and MVPDs, enabling precise ad targeting and new monetization opportunities for previously excluded broadcast inventory.

For marketers: The expansion of addressable TV targeting into broadcast inventory, powered by Viamedia's AI-driven technology, signals a significant shift towards more granular audience segmentation and measurement in linear TV advertising.

Search Engine Land · Sep 9 · Advertising

Google Ads: Manual vs. Automated Campaigns for Budget Allocation

This article explores the strategic use of manual versus automated Google Ads campaigns, highlighting the trade-offs between control and scale. While manual campaigns offer granular control over bids and costs, automated campaigns provide efficiency, real-time optimization, and the ability to leverage advanced AI-driven insights for conversion goals.

For marketers: Google's AI-powered automation is increasingly capable of optimizing campaigns for complex business goals, but manual controls remain crucial for advertisers needing precise budget management and strategic keyword control.

MarTech Series · Sep 9 · Advertising

Base44 Integrates Native Google Ads for App Builders

Base44, an AI-powered app development platform, has integrated native Google Ads Performance Max campaign management directly into its chat and dashboard. This allows app builders to create, launch, and manage ad campaigns seamlessly from within the Base44 environment, streamlining the user acquisition process.

For marketers: AI-driven platforms are collapsing the workflow from app creation to paid acquisition, enabling non-marketers to launch campaigns with AI-generated content and audience recommendations. This democratizes app promotion but also signals a shift towards integrated, AI-assisted marketing tools.

Search Engine Journal · Sep 9 · Advertising

Google Ads Enhances Local Optimization for Retailers

Google Ads is rolling out Local Customer Optimization for Performance Max campaigns, aiming to better drive and measure in-store purchases for retailers. This update also simplifies Store Sales measurement, providing clearer insights into offline conversions.

For marketers: Google's push for Local Customer Optimization in Performance Max signals a growing reliance on AI to bridge online ad spend with offline retail results. Retailers must adapt their strategies to leverage these AI-driven tools for accurate in-store sales attribution.

Search Engine Land · Sep 8 · Advertising

Google Ads Rolls Out AI Dashboards for Automated Reporting

Google Ads is now rolling out AI-powered Dashboards that allow advertisers to generate visual performance reports using simple text prompts. These dashboards go beyond chart creation by including AI-generated summaries that explain the 'why' behind data changes, streamlining performance analysis.

For marketers: Google is embedding AI directly into campaign analysis, shifting the burden of manual report building to natural language queries. Advertisers who embrace these AI-driven insights will gain a significant advantage in understanding and acting on performance shifts.

Adweek · Sep 8 · Advertising

Advertisers Demand Brand Safety, Prompt-Matching, and Incrementality from ChatGPT Ads

As OpenAI's ad revenue grows, advertisers are pushing for enhanced brand safety measures, precise prompt-matching capabilities, and robust incrementality tracking for ads served through ChatGPT. These demands reflect a growing need for control and accountability in AI-driven advertising environments.

For marketers: Advertisers are signaling that the novelty of AI-generated ads isn't enough; they require the same foundational controls and performance metrics they expect from traditional channels. Expect AI ad platforms to rapidly evolve to meet these demands, or risk losing significant investment.

Search Engine Journal · Sep 8 · Advertising

ChatGPT Ads: Advertisers Struggle to Define Success 6 Months On

Six months after the launch of ChatGPT Ads, advertisers are still grappling with how to measure success, facing wide CPC variations and a lack of crucial performance data. The absence of auction insights, industry benchmarks, and reliable audience data makes it difficult to determine what constitutes 'good' performance.

For marketers: The nascent stage of ChatGPT Ads means advertisers are operating in a data vacuum, making it impossible to benchmark performance or optimize effectively. Until OpenAI provides more transparency and tools, defining success on this platform remains a significant challenge.

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