Comscore Proximic Integrates with Magnite's CTV Ecosystem

What happenedComscore's Proximic is expanding its integration with Magnite's SpringServe platform, bringing AI-driven Predictive Audiences and contextual intelligence to CTV advertising. This partnership enables privacy-forward campaign activation by combining audience and contextual signals for ID-free targeting across premium supply.

Why it matters for marketersThe integration of AI-powered audience prediction with CTV ad serving signifies a shift towards more scalable, privacy-compliant targeting. Advertisers can now leverage predictive insights to reach engaged audiences without relying on traditional identifiers, optimizing campaign performance in a cookieless future.

Topics: ctv advertising, predictive audiences, privacy-forward, ai in advertising