OpenX Appoints Industry Veteran Robert Horler as CEO to Drive Growth
MarTech Series · 3h ago · 1 min read
What happenedOpenX, a leading Supply-Side Platform (SSP), has appointed Robert Horler as its new Chief Executive Officer. With extensive experience in scaling global adtech businesses, Horler is tasked with leading OpenX into its next growth phase, focusing on programmatic advertising evolution, buyer-direct relationships, and AI-enabled solutions.
Why it matters for marketersOpenX's strategic pivot towards AI-enabled solutions and buyer-direct relationships under new leadership signals a broader industry trend of leveraging AI to enhance programmatic efficiency and transparency, directly impacting how advertisers access and optimize ad inventory.
Topics: programmatic advertising, adtech, supply-side platform, ai solutions