Smartly's Intelligence Pro Integrates AI for Smarter Campaign Planning & ROI

What happenedSmartly has launched Intelligence Pro, an AI-powered offering that unifies campaign planning, performance benchmarks, and incrementality signals. This new tool aims to help marketers make more informed decisions by connecting causal inference models with planning capabilities, proving business impact and optimizing future ad spend.

Why it matters for marketersAs AI accelerates campaign execution, the quality of each decision becomes paramount. Smartly's Intelligence Pro directly addresses this by leveraging AI to provide crucial market context and incrementality signals, enabling marketers to better assess investment allocation and media contribution.

Topics: ai in advertising, campaign planning, incrementality, marketing technology