Top Performers Double Down on Channel Mix, Data, and AI
MarTech Series · 4h ago · 1 min read
What happenedStackAdapt's 2027 report reveals that leading marketers are expanding their channel mix, leveraging connected customer data, and embracing AI to drive performance. These top performers are managing increased complexity more effectively, leading to greater measurement confidence and less fragmentation.
Why it matters for marketersThe AI-driven expansion of channels and data complexity isn't a barrier for top performers; it's the engine of their success. Marketers failing to integrate these elements risk falling behind as AI orchestrates more sophisticated, multi-channel strategies.
Topics: programmatic advertising, channel mix, customer data, ai in advertising