Hightouch Match Booster Enhances European Ad Targeting Compliance

What happenedHightouch has launched Match Booster in five European markets, aiming to increase customer match rates on ad platforms without compromising data compliance. The tool enhances existing first-party data rather than replacing it, offering a compliant alternative to traditional onboarding providers that often reduce audience size.

Why it matters for marketersEuropean marketers can now achieve higher ad platform match rates and reach more customers by augmenting their consented first-party data, sidestepping the data loss and compliance concerns associated with older onboarding methods.

Topics: ad targeting, first-party data, data compliance, europe