Google Tests Ads in AI Mode Using Connected App Insights
Single Grain · 1h ago · 1 min read
What happenedGoogle is experimenting with showing ads within its AI Mode, leveraging insights from users' connected apps like Gmail and Calendar to personalize ad delivery. While advertisers won't directly access this personal data, it can inform ad targeting alongside user queries and interests.
Why it matters for marketersGoogle's AI Mode ads signal a shift towards hyper-personalized advertising driven by AI inferences from user data, potentially impacting campaign performance and requiring marketers to adapt their targeting strategies beyond traditional signals.
Topics: google ads, ai advertising, personalization, ai mode