Google's AI Mode Ads Now Leverage Connected App Data for Personalization
Search Engine Journal · 13h ago · 1 min read
What happenedGoogle is piloting a new 'AI Mode' for ads that utilizes data from connected Gmail and Photos accounts, a move enabled by an update to its privacy policy allowing for ad personalization. This allows for more tailored advertising experiences by drawing on user-provided information.
Why it matters for marketersGoogle's AI Mode ads are blurring the lines of privacy by integrating connected app data, signaling a significant shift in how AI will be used to personalize ad targeting. Marketers must now navigate this evolving landscape where user data from personal apps directly fuels ad relevance.
Topics: google ads, ai advertising, privacy policy, data personalization