SWYM Appoints Matt DeLoca as CRO to Drive AI-Powered Programmatic Growth
MarTech Series · 3h ago · 1 min read
What happenedSWYM, an AI-powered programmatic media platform, has appointed Matt DeLoca as its first Chief Revenue Officer to accelerate global growth and adoption. DeLoca will lead revenue strategy, focusing on scaling commercial operations and expanding relationships with advertisers and agencies seeking enhanced control and performance in programmatic advertising.
Why it matters for marketersSWYM's strategic hire signals a push to scale AI-driven programmatic solutions, emphasizing smarter impression availability before DSPs, which directly addresses advertiser demand for reduced waste and improved ROI.
Topics: programmatic advertising, ai in advertising, chief revenue officer, martech