Vibe Enhances CTV Platform with AI & API Access for Performance Marketers
MarTech Series · Sep 18 · 1 min read
What happenedVibe has expanded its connected TV advertising platform, allowing performance marketers to launch and manage campaigns via AI assistants like ChatGPT, APIs, or their own applications. This move aims to streamline CTV campaign operations, mirroring the agility of paid social by integrating with existing workflows and tools.
Why it matters for marketersVibe's integration of AI and API access signals a critical shift in CTV advertising, moving beyond traditional interfaces to meet performance marketers where they are. Expect more platforms to offer AI-driven automation and external integration to handle complex, scaled campaign deployments.
Topics: connected tv, advertising automation, ai marketing, performance marketing