OpenAI's ChatGPT Ads Replace Websites with AI Conversations
MarTech Today3h ago·1 min readAdvertising
AI Summary
OpenAI is testing a new ad format where clicking an ad launches a direct conversation with a business-specific ChatGPT agent, rather than sending users to a website. This AI agent is built using a company's website data and can answer questions, showcase products, and capture leads within the chat interface.
⚡ Marketer Insight
OpenAI's conversational ad experiment signals a seismic shift away from traditional landing pages, forcing marketers to rethink post-click experiences entirely around AI-driven interactions.
#conversational ai#advertising innovation#chatgpt ads#post-click experience
Original article
MarTech Today