AI-Driven Targeting: Operationalizing Agentic Audiences with Vector Embeddings
IAB Tech Lab6h ago·1 min readAdvertising
AI Summary
This article explains how Agentic Audiences and Vector Embeddings function and can be implemented in OpenRTB today. It provides a technical overview of these AI-driven targeting methods.
⚡ Marketer Insight
The operationalization of Agentic Audiences via vector embeddings in OpenRTB signifies a shift towards more sophisticated, AI-powered audience segmentation and targeting capabilities.
#agentic audiences#vector embeddings#ai targeting#openrtb
Original article
IAB Tech Lab