GrubHub & 40 Brands Test In-App Measurement for ChatGPT Ads
Adweek9h ago·1 min readAdvertising
AI Summary
GrubHub and 40 other brands are now able to track key performance metrics like installs, in-app purchases, and subscriptions directly from their advertisements within ChatGPT. This new in-app measurement capability is being facilitated through a partnership with AppsFlyer.
⚡ Marketer Insight
The integration of in-app measurement for ChatGPT ads signals a critical step towards proving ROI for AI-driven advertising platforms. Brands can now move beyond vanity metrics to directly attribute revenue to their AI ad spend.
#chatgpt ads#in-app measurement#appsflyer#ai advertising
Original article
Adweek