NAI Urges Newsom to Veto AB 1542, Advocates for Opt-In Consent
NAI7h ago·1 min readAdvertising
AI Summary
The Network Advertising Initiative (NAI) has urged California Governor Gavin Newsom to veto AB 1542, arguing its ban on selling sensitive personal data, even with consent, would harm beneficial uses like health advertising. Instead, the NAI proposes an opt-in consent standard to protect consumer privacy while allowing for targeted advertising.
⚡ Marketer Insight
AB 1542's proposed ban on sensitive data sales, even with consent, threatens the viability of personalized advertising and location-based services. The NAI's push for an opt-in standard highlights the ongoing regulatory battle shaping the future of data-driven marketing.
#privacy regulations#california ab 1542#opt-in consent#data privacy
Original article
NAI