Magnite & ITN Launch Agentic AI for Local Linear TV Buying
MarTech Series · Sep 11 · 1 min read
What happenedMagnite and ITN are expanding their partnership to introduce an industry-first agentic AI solution for local linear TV advertising. This integration automates the buying process, reducing it from weeks to hours by enabling real-time activation and optimization of inventory and advanced audiences.
Why it matters for marketersAgentic AI is poised to dramatically accelerate local linear TV buying, bridging the gap between traditional and digital-first buyers by streamlining planning and execution. This advancement signals a significant shift towards AI-driven efficiency in a historically manual advertising sector.
Topics: agentic ai, local tv advertising, programmatic tv, magnite