Magnite & ITN Launch Agentic AI for Local Linear TV Buying
MarTech Series1h ago·1 min readAdvertising
AI Summary
Magnite and ITN are expanding their partnership to introduce an industry-first agentic AI solution for local linear TV advertising. This integration automates the buying process, reducing it from weeks to hours by enabling real-time activation and optimization of inventory and advanced audiences.
⚡ Marketer Insight
Agentic AI is poised to dramatically accelerate local linear TV buying, bridging the gap between traditional and digital-first buyers by streamlining planning and execution. This advancement signals a significant shift towards AI-driven efficiency in a historically manual advertising sector.
#agentic ai#local tv advertising#programmatic tv#magnite
Original article
MarTech Series