Magnite & Amnet France Pilot Agentic CTV Buying, Slashing Setup Time
MarTech Series1h ago·1 min readAdvertising
AI Summary
Magnite and Amnet France have launched the first agentic campaign in EMEA for a premium CTV campaign, leveraging AI buyer agents to automate setup and identify relevant inventory. This pilot resulted in a 70% reduction in campaign setup time and a 95% video view-through rate, demonstrating the efficiency gains of AI-driven advertising.
⚡ Marketer Insight
Agentic buying is proving its worth by dramatically reducing manual campaign setup in CTV, freeing up strategists and improving performance. This signals a significant shift towards AI-powered automation in premium video advertising.
#agentic buying#ctv advertising#ai in advertising#magnite
Original article
MarTech Series