Magnite & Amnet France Pilot Agentic CTV Buying, Slashing Setup Time
MarTech Series · Sep 8 · 1 min read
What happenedMagnite and Amnet France have launched the first agentic campaign in EMEA for a premium CTV campaign, leveraging AI buyer agents to automate setup and identify relevant inventory. This pilot resulted in a 70% reduction in campaign setup time and a 95% video view-through rate, demonstrating the efficiency gains of AI-driven advertising.
Why it matters for marketersAgentic buying is proving its worth by dramatically reducing manual campaign setup in CTV, freeing up strategists and improving performance. This signals a significant shift towards AI-powered automation in premium video advertising.
Topics: agentic buying, ctv advertising, ai in advertising, magnite