InMobi & Scope3 Launch AI Agent for Autonomous Media Buying
Adweek · Jun 3 · 1 min read
What happenedInMobi and Scope3 are introducing a new sell-side agent that leverages AI agents for premium media transactions, aiming to replace traditional programmatic pipes. This move signals a shift towards autonomous media buying driven by AI.
Why it matters for marketersThe future of premium ad buying is shifting from programmatic pipes to AI agents, with InMobi and Scope3 leading the charge. This autonomous approach promises to redefine how media is transacted, potentially streamlining processes and improving efficiency.
Topics: autonomous media buying, ai agents, programmatic advertising, adtech