Google PMax Tests Channel Prioritization Controls for Advertisers
Search Engine Land2h ago·1 min readAdvertising
AI Summary
Google is piloting a new Performance Max setting allowing advertisers to influence channel allocation by adjusting CPA targets for Search, YouTube, Display, Discover, Gmail, and Maps. This experimental feature moves away from PMax's fully automated approach, giving advertisers more granular control over where the algorithm prioritizes conversions.
⚡ Marketer Insight
This PMax channel control signals a shift towards advertisers influencing the AI's economic decision-making, rather than just providing signals. Expect more AI-driven ad platforms to offer nuanced levers for advertisers to guide algorithmic spend.
#performance max#google ads#ai advertising#channel optimization
Original article
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