AI Startup Hightouch Hires Google's Agency Lead to Boost Ad Spend
Adweek8h ago·1 min readAdvertising
AI Summary
AI startup Hightouch, recently valued at $2.75 billion, has hired Jitendra Kumar, a key figure from Google's agency relations team. This strategic move aims to leverage his expertise to build relationships with major advertising agencies and secure larger ad budgets.
⚡ Marketer Insight
Hightouch's recruitment of Google's 'agency whisperer' signals a significant push to capture substantial ad spend by directly engaging with the gatekeepers of marketing budgets, underscoring the growing influence of AI companies in the traditional advertising ecosystem.
#ai startups#advertising agencies#google#ad spend
Original article
Adweek