Google Local Services Ads Migrate to Performance Max: Audit Checklist
Search Engine Journal10h ago·1 min readAdvertising
AI Summary
Google is integrating Local Services Ads (LSAs) into its Performance Max (PMax) campaign type. This move means advertisers will need to adapt their strategies and conduct thorough audits to ensure a smooth transition and continued performance.
⚡ Marketer Insight
The consolidation of Local Services Ads into Performance Max signals Google's AI-driven push for unified campaign management. Advertisers must proactively audit their accounts to avoid performance dips as LSAs leverage PMax's automation.
#performance max#local services ads#google ads#ai automation
Original article
Search Engine Journal