Criteo Expands ChatGPT Ads Integration to 31 European Markets
MarTech Series11h ago·1 min readAdvertising
AI Summary
Criteo is expanding its integration with ChatGPT Ads to 31 European markets, allowing advertisers to reach consumers during moments of discovery and high intent within conversational AI. This move connects conversational AI ad activity to Criteo's broader commerce platform, offering advertisers a new channel to engage users as they research and evaluate products.
⚡ Marketer Insight
The increasing integration of conversational AI like ChatGPT into established ad platforms signifies a critical shift in how brands can capture consumer intent. Advertisers must now consider how to effectively engage users not just in traditional search or social, but within AI-driven discovery journeys.
#chatgpt ads#criteo#conversational ai#europe
Original article
MarTech Series