Fox Launches 'Agentic Ad Platform' for Linear and Digital
AdweekJun 17, 5:45 PM·1 min readAdvertising
AI Summary
Fox has introduced what it claims is the TV industry's first 'end-to-end agentic ad platform,' integrating AI capabilities across both its linear and digital advertising offerings. This move aims to streamline and enhance the advertising process through AI-driven automation.
⚡ Marketer Insight
The TV industry is embracing AI to create more integrated and automated advertising workflows, signaling a significant shift in how campaigns will be planned and executed across traditional and digital channels.
#agentic advertising#tv advertising#fox#ai in advertising
Original article
Adweek