OpenAI Reports Increased User Engagement with ChatGPT Ads
Adweek12h ago·1 min readAdvertising
AI Summary
OpenAI is expanding its advertising business, reporting that fewer users are dismissing ads within ChatGPT as the platform scales. This growth is part of OpenAI's strategy to compete for enterprise clients against rivals like Anthropic.
⚡ Marketer Insight
As AI platforms like ChatGPT mature into ad inventory, early data suggests users are becoming more tolerant of ads, potentially opening new, high-engagement channels for advertisers willing to experiment with AI-native ad formats.
#chatgpt ads#ai advertising#open ai#enterprise ai
Original article
Adweek