WPP Partners with Media Giants on AI-Powered Video Buying Standards
Adweek1h ago·1 min readAdvertising
AI Summary
WPP is collaborating with major media companies like Disney and Netflix to establish industry standards for agentic video, which involves AI agents making media buying decisions. This initiative also includes WPP developing its own AI-powered buying agent for video advertising.
⚡ Marketer Insight
The move towards agentic video standards signals a significant shift towards AI-driven programmatic buying, promising greater efficiency but also demanding new strategies to navigate automated decision-making in ad placement.
#agentic advertising#video advertising#programmatic buying#ai in media
Original article
Adweek