Viant Adds Gaming & M&A Veteran Craig Abrahams to Board
MarTech Series18h ago·1 min readAdvertising
AI Summary
Viant Technology, a player in CTV and AI-powered programmatic advertising, has appointed Craig Abrahams to its board of directors. Abrahams brings extensive experience in scaling businesses through growth and M&A, notably from his roles at Caesars Interactive Entertainment and Playtika.
⚡ Marketer Insight
Viant's strategic board additions signal a focus on aggressive growth, leveraging AI and CTV expertise. This move suggests a push to consolidate market position through both organic scaling and potential acquisitions in the evolving ad tech landscape.
#viant#ctv advertising#programmatic advertising#board appointment
Original article
MarTech Series