ChatGPT Ads Appear on 26% of Commercial Prompts, Relevance Lags
Search Engine Land9h ago·1 min readAdvertising
AI Summary
New research indicates ChatGPT is already displaying ads on nearly 26% of commercial prompts, a frequency surprisingly close to Google's AI Mode. However, the AI's ad targeting faces challenges, with about 14% of ads deemed irrelevant to the accompanying prompts, a problem that varies significantly by content category.
⚡ Marketer Insight
While ChatGPT's ad presence is growing rapidly, its current struggle with ad relevance highlights the immaturity of AI-driven conversational advertising. Marketers should anticipate a period of experimentation and potential waste as platforms refine their AI targeting capabilities.
#chatgpt ads#ai advertising#prompt targeting#ad relevance
Original article
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