Viamedia.ai Expands Addressable TV Targeting to Broadcast Inventory
MarTech SeriesSep 10·1 min readAdvertising
AI Summary
Viamedia.ai has joined Go Addressable, a trade group focused on advancing addressable TV advertising. This move makes Viamedia's patented TV targeting technology accessible to broadcasters and MVPDs, enabling precise ad targeting and new monetization opportunities for previously excluded broadcast inventory.
⚡ Marketer Insight
The expansion of addressable TV targeting into broadcast inventory, powered by Viamedia's AI-driven technology, signals a significant shift towards more granular audience segmentation and measurement in linear TV advertising.
#addressable tv#viamedia.ai#broadcast advertising#tv targeting
Original article
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