Viamedia.ai Expands Addressable TV Targeting to Broadcast Inventory
MarTech Series · Sep 10 · 1 min read
What happenedViamedia.ai has joined Go Addressable, a trade group focused on advancing addressable TV advertising. This move makes Viamedia's patented TV targeting technology accessible to broadcasters and MVPDs, enabling precise ad targeting and new monetization opportunities for previously excluded broadcast inventory.
Why it matters for marketersThe expansion of addressable TV targeting into broadcast inventory, powered by Viamedia's AI-driven technology, signals a significant shift towards more granular audience segmentation and measurement in linear TV advertising.
Topics: addressable tv, viamedia.ai, broadcast advertising, tv targeting