Trusted Media Alliance Launches: AI-Powered Transparency in Adtech
MarTech Series1h ago·1 min readAdvertising
AI Summary
Three adtech companies—TRUSTX, madSense, and Shigotech—have launched the Trusted Media Alliance (TMA) at DMEXCO 2026, aiming to create a more transparent and accountable advertising supply chain. The alliance leverages explainable AI and independent CTV infrastructure to offer direct premium supply and reduce intermediation between advertisers and media owners.
⚡ Marketer Insight
The Trusted Media Alliance's launch signals a growing demand for AI-driven transparency and control in adtech, directly addressing advertiser concerns about fragmented supply chains and offering a more accountable path to premium inventory.
#adtech#trusted media alliance#explainable ai#ctv
Original article
MarTech Series