Tracking Your Brand's Presence in AI Search
HubSpot Blog1h ago·1 min readSEO & Search
AI Summary
As AI search and answer engine optimization (AEO) evolve, traditional SEO metrics are no longer sufficient. This guide explains how to track your brand's visibility within AI-driven search results, introducing new metrics like mentions, citations, and share of voice.
⚡ Marketer Insight
The rise of AI search necessitates a shift in how brands measure success, moving beyond SERP rankings to encompass direct mentions and share of voice within AI-generated answers.
#ai search#answer engine optimization#seo metrics#brand visibility
Original article
HubSpot Blog