Time Magazine Serves AI-Only Ads to Crawlers, Bypassing Human Readers
MarTech Today4h ago·1 min readAdvertising
AI Summary
Time magazine is now publishing a version of its website specifically for AI crawlers, delivering sponsored content directly to models from companies like Anthropic and OpenAI. This AI-exclusive content is invisible to human readers and aims to influence how AI assistants answer queries.
⚡ Marketer Insight
Brands are beginning to target AI models directly with sponsored content, creating a new, unseen layer of advertising that bypasses human audiences and could shape AI-generated answers.
#ai advertising#sponsored content#ai crawlers
Original article
MarTech Today