Agentic Advertising Integrates with Media Planning via OpenProposal
IAB Tech Lab · Sep 22 · 1 min read
What happenedThis article discusses how OpenProposal is integrating agentic advertising into the Request for Proposal (RFP) workflow for media planning. The goal is to create a more efficient and beneficial process for all parties involved in advertising.
Why it matters for marketersThe integration of agentic advertising into media planning via OpenProposal signals a shift towards more automated and intelligent RFP processes. Marketers should anticipate AI-driven agents streamlining negotiations and campaign execution, potentially redefining traditional media buying.
Topics: agentic advertising, media planning, rfp, openproposal