Retail Media Summit 2026: Navigating Growth Beyond the Boom
IAB EuropeJul 15·1 min readAdvertising
AI Summary
The Retail Media Impact Summit 2026 will focus on the next phase of growth for retail media, moving beyond its current boom. Key discussions will address how to define success, measure impact, and foster sustainable ecosystem benefits, with a particular emphasis on AI's role in agentic commerce and current adoption rates.
⚡ Marketer Insight
The retail media landscape is maturing, and the focus is shifting from pure growth to strategic, AI-informed value creation. Marketers must now grapple with defining success and understanding AI's true potential in agentic commerce to stay ahead.
#retail media#ai in retail#agentic commerce#marketing measurement
Original article
IAB Europe