Google Performance Max Adds Household Income Exclusions
Search Engine Land19h ago·1 min readAdvertising
AI Summary
Google is rolling out household income exclusion options for Performance Max campaigns, allowing advertisers to target or exclude specific income segments. This feature, previously unavailable in PMax, offers greater audience control for campaigns where income is a key purchase driver.
⚡ Marketer Insight
The introduction of household income exclusions in Performance Max signifies a significant AI-driven enhancement in audience segmentation, enabling more precise targeting for brands across various industries. Advertisers can now leverage Google's AI to refine campaign delivery based on economic indicators, moving beyond broad demographic targeting.
#performance max#google ads#audience targeting#ai segmentation
Original article
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