Redwood Logistics Slashes CPC by 99% with ZoomInfo's AI GTM Platform
MarTech SeriesJul 15·1 min readAdvertising
AI Summary
Redwood Logistics significantly improved its go-to-market operations by unifying its tech stack and cleaning data on ZoomInfo, an AI GTM platform. This resulted in a nearly 99% reduction in cost per click and a 310% increase in clickthrough rates, while also saving significant weekly hours.
⚡ Marketer Insight
ZoomInfo's AI-powered GTM platform demonstrates the power of data unification and enrichment in drastically reducing ad spend and boosting engagement. For marketers struggling with fragmented tech stacks and poor data quality, leveraging AI-driven solutions can unlock substantial cost efficiencies and performance gains.
#zoominfo#gtm platform#cost per click#data enrichment
Original article
MarTech Series