Quartile Integrates Advertising into ChatGPT
MarTech Series7h ago·1 min readAdvertising
AI Summary
Quartile has become a technology partner enabling advertisers to run campaigns within ChatGPT, leveraging the platform's massive user base for product discovery. This partnership expands Quartile's AI-powered advertising capabilities into conversational AI environments, allowing brands to reach consumers during their decision-making process.
⚡ Marketer Insight
The integration of advertising into conversational AI platforms like ChatGPT signifies a major shift in how brands can intercept consumers at the point of discovery. Marketers must now consider how to effectively engage users within these new AI-driven conversational interfaces.
#chatgpt ads#conversational ai#retail media#ai advertising
Original article
MarTech Series