PubMatic Taps Uber Ads Veteran Megan Ramm as CRO to Drive AI-Led Growth
MarTech Series18h ago·1 min readAdvertising
AI Summary
PubMatic has appointed Megan Ramm, formerly of Uber Advertising and Google, as its Global Chief Revenue Officer to accelerate growth. This move signals PubMatic's focus on leveraging its AI-powered ad tech capabilities to deepen relationships with brands, agencies, and publishers amidst the AI transformation of digital advertising.
⚡ Marketer Insight
As AI fundamentally reshapes ad buying and selling, PubMatic's strategic hire of a seasoned revenue leader underscores the industry's pivot towards AI-native solutions. Expect increased pressure on platforms to demonstrate tangible AI-driven performance improvements.
#pubmatic#ai in advertising#chief revenue officer#ad tech
Original article
MarTech Series