Photon Raises $4.5M to Build AI Agents Replacing Mobile Apps
TechCrunch AI4h ago·1 min readStrategy & Trends
AI Summary
Photon, a startup that previously declared mobile apps obsolete, has secured $4.5 million to develop AI agents. These agents will operate across messaging platforms like iMessage, SMS, and email, aiming to replace the need for traditional app downloads.
⚡ Marketer Insight
The shift towards AI agents on messaging platforms signals a fundamental change in consumer interaction, potentially bypassing app-based marketing channels entirely. Marketers must prepare for a future where engagement happens through conversational AI, not app installs.
#ai agents#mobile apps#messaging platforms#conversational ai
Original article
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