Bright Pattern on SourcingTV: AI, Data Sovereignty & Global CX
MarTech Series · 1h ago · 1 min read
What happenedBright Pattern's Head of Business Development discussed the accelerating adoption of AI in customer service, alongside growing data sovereignty concerns, in a GSA UK SourcingTV interview. The conversation highlighted AI Agent Assist and Copilot technologies as crucial for empowering human agents, rather than replacing them, and explored how AI-powered translation can reshape global customer support.
Why it matters for marketersThe future of global CX isn't about AI replacing humans, but augmenting them. Marketers should focus on how AI tools like Agent Assist can enhance human agent performance and address data sovereignty concerns in international customer interactions.
Topics: ai in customer service, data sovereignty, global cx, agent assist