OpenAI to Pilot Visual Ads Within ChatGPT Image Generation
Search Engine Journal1h ago·1 min readAdvertising
AI Summary
OpenAI is preparing to test visual advertisements directly within its ChatGPT image generation feature in the U.S. This move is accompanied by updates to measurement tools, offering advertisers enhanced capabilities for evaluating campaign performance.
⚡ Marketer Insight
AI-powered content generation is becoming a new frontier for advertising. Brands need to prepare for how visual ads will be integrated into AI-driven creative workflows and assess their impact on user experience.
#openai#chatgpt#ai advertising#visual ads
Original article
Search Engine Journal