OpenAI Tests Third-Party-Style Tracking in ChatGPT Ads
MarTech Today · Sep 23 · 1 min read
What happenedOpenAI is reportedly testing a tracking system that uses a cookie to link user activity within ChatGPT to their browsing on external websites that utilize OpenAI's advertising pixel. This mechanism, similar to traditional third-party cookies, aims to connect ad interactions with later on-site behavior, potentially improving conversion measurement for advertisers.
Why it matters for marketersOpenAI's move to implement third-party-style tracking in ChatGPT ads blurs the lines between AI interaction and off-platform behavior, offering marketers a new, albeit potentially controversial, way to measure ad effectiveness within the AI ecosystem.
Topics: openai, chatgpt ads, ad tracking, privacy