OpenAI Pilots Brand Safety Controls with DoubleVerify and IAS
Adweek2h ago·1 min readAdvertising
AI Summary
OpenAI is actively testing brand suitability controls for its advertising, partnering with measurement firms DoubleVerify and IAS. This move aims to provide advertisers with greater assurance about where their ads will appear within OpenAI's ecosystem.
⚡ Marketer Insight
As AI platforms like OpenAI open their doors to advertising, robust brand safety measures are critical. This pilot signals a proactive approach to building advertiser trust in emerging AI-driven ad environments.
#openai#brand safety#advertising measurement#ai advertising
Original article
Adweek