Moloco First Ad Tech Firm Certified by IAB Europe for Retail Media
IAB Europe · Oct 7 · 1 min read
What happenedMoloco has become the first ad tech company to achieve IAB Europe's Retail Media Certification, expanding the program beyond retailers. This certification, based on independent audits, validates Moloco's technology for on-site display and sponsored product ads across various platforms, ensuring measurement and reporting align with industry standards.
Why it matters for marketersThe IAB Europe's Retail Media Certification is now extending to ad tech providers like Moloco, signaling a maturing ecosystem that demands greater transparency and standardization. This move is crucial for building buyer confidence as retail media budgets continue to grow, especially as AI increasingly powers sophisticated targeting and measurement within these environments.
Topics: retail media, iab europe, ad tech, certification