Marketo Co-founder Launches AI-Powered B2B Marketing Automation Platform
MarTech Today · Sep 23 · 1 min read
What happenedJon Miller, co-founder of Marketo, has launched Phave, a new AI-powered marketing automation platform designed to address the limitations of legacy systems. Phave aims to move beyond rigid, rules-based approaches to better handle the ambiguity and complexity of modern B2B buying decisions.
Why it matters for marketersThe era of rigid, rules-based B2B marketing automation is over; AI is now essential for navigating the inherent ambiguity and complexity of modern buyer journeys, demanding a shift towards more dynamic, personalized engagement.
Topics: b2b marketing, marketing automation, ai, phave