Marketo Co-founder Launches AI-Powered B2B Marketing Automation Platform
MarTech Today3h ago·1 min readStrategy & Trends
AI Summary
Jon Miller, co-founder of Marketo, has launched Phave, a new AI-powered marketing automation platform designed to address the limitations of legacy systems. Phave aims to move beyond rigid, rules-based approaches to better handle the ambiguity and complexity of modern B2B buying decisions.
⚡ Marketer Insight
The era of rigid, rules-based B2B marketing automation is over; AI is now essential for navigating the inherent ambiguity and complexity of modern buyer journeys, demanding a shift towards more dynamic, personalized engagement.
#b2b marketing#marketing automation#ai#phave
Original article
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