Magnite Orchestration: AI Agents Powering Future of Advertising
MarTech Series4h ago·1 min readAdvertising
AI Summary
Magnite has launched Magnite Orchestration, a new platform that connects buyer and seller AI agents within a shared environment. This allows AI-driven buying systems to discover and activate premium inventory, with partners like Dentsu and DIRECTV Advertising already testing the capabilities. The system also enables the packaging of proprietary audiences directly alongside supply for a more interoperable advertising ecosystem.
⚡ Marketer Insight
The future of advertising is agentic, with Magnite Orchestration embedding AI directly into transaction platforms to unlock the full potential of AI-driven buying. This signals a shift towards more automated and intelligent inventory discovery and activation.
#agentic advertising#magnite#ai in advertising#programmatic
Original article
MarTech Series