LiveRamp Integrates First-Party Data with OpenAI for ChatGPT Ads
Search Engine JournalOct 1·1 min readAdvertising
AI Summary
LiveRamp has deepened its partnership with OpenAI, enabling advertisers to leverage their first-party data through RampID within ChatGPT Ads. This integration offers enhanced targeting and bidding capabilities, allowing for more precise audience activation directly within the AI platform.
⚡ Marketer Insight
The integration of first-party data into AI-powered advertising platforms like ChatGPT Ads signifies a critical shift. Advertisers can now directly influence AI-driven ad delivery, moving beyond generic AI capabilities to highly personalized campaigns.
#first-party data#openai#chatgpt ads#live-ramp
Original article
Search Engine Journal