Jamloop Enhances CTV Ad Measurement with Household-Level Holdout Testing
MarTech SeriesJul 22, 7:45 AM·1 min readAdvertising
AI Summary
Jamloop has launched enhanced incrementality measurement for CTV advertising, utilizing a household-level holdout methodology to prove net-new business outcomes beyond impressions. This allows advertisers to rigorously test whether their CTV campaigns are driving incremental visits, sales, and revenue, similar to performance in search and social channels.
⚡ Marketer Insight
The push for verifiable performance in CTV is intensifying, with Jamloop's new capabilities directly addressing the need for rigorous, holdout-based incrementality measurement. Advertisers can no longer afford to treat CTV as a brand-only play; proving its direct impact on business growth is now table stakes.
#ctv advertising#incrementality measurement#performance marketing#holdout testing
Original article
MarTech Series