IAB Updates AI Disclosure Standards for Digital Advertising
MarTech Today7h ago·1 min readAdvertising
AI Summary
The Interactive Advertising Bureau (IAB) has released Version 2 of its AI Transparency and Disclosure Framework, providing updated guidance for disclosing the use of AI in digital advertising. This framework includes new standards for consumer disclosure, machine-readable metadata, and risk-based labeling to enhance transparency.
⚡ Marketer Insight
As AI's role in ad creation and delivery grows, the IAB's updated framework signals an increasing demand for clear, standardized disclosure. Marketers must prepare for stricter transparency requirements to maintain consumer trust and regulatory compliance.
#ai disclosure#digital advertising#iab#transparency
Original article
MarTech Today