Google Ads Uses Generative AI to Expand Performance Max Video Ad Reach
Search Engine Land7h ago·1 min readAdvertising
AI Summary
Google Ads is introducing a generative AI feature that automatically extends existing Performance Max video ads into missing aspect ratios, enabling them to run across more inventory. This aims to maximize ad reach and improve viewing experiences by creating vertical and square versions from horizontal creatives. Advertisers can opt-out of this AI optimization by September 4th.
⚡ Marketer Insight
Generative AI is now automatically adapting video creative for Performance Max, potentially boosting reach but demanding careful review for brand consistency and accuracy. Advertisers must decide if this AI-driven creative expansion aligns with their brand guidelines or if manual oversight is necessary.
#google ads#generative ai#performance max#video advertising
Original article
Search Engine Land