Holiday Ecommerce to Reach $275B, Driven by AI and BNPL
Adweek · Sep 28 · 1 min read
What happenedDespite consumer financial strain, Adobe forecasts holiday ecommerce sales to reach $275 billion. Growth will be fueled by the adoption of AI-powered shopping tools and buy-now-pay-later options, as consumers prioritize value and engaging experiences.
Why it matters for marketersAI is not just a behind-the-scenes tool; it's actively shaping consumer behavior this holiday season by enabling personalized value propositions and flexible payment options. Retailers must leverage AI to meet shoppers where they are, focusing on both affordability and engaging experiences.
Topics: ecommerce, holiday shopping, ai in retail, buy now pay later