Gracenote & PubMatic: AI-Powered Content Data for Programmatic CTV
MarTech Series1h ago·1 min readAdvertising
AI Summary
Gracenote and PubMatic have partnered to integrate Gracenote's content intelligence, including live sports data, directly into PubMatic's programmatic platform. This allows advertisers to buy CTV inventory based on specific programming, addressing a key barrier to shifting ad spend from linear TV to streaming.
⚡ Marketer Insight
The AI-driven integration of Gracenote's content data into PubMatic's platform finally bridges the content signal gap in CTV, enabling programmatic deals that are truly content-aware and moving beyond generic audience targeting.
#ctv advertising#programmatic#content intelligence#ai in advertising
Original article
MarTech Series